Re-imagining Horse Racings broadcast system I took inspiration from its stadium graphics to inspire a cleaner and bolder identity. The motion theory was inspired by the motion of a horses gallop. Each assest animates onto screen with a under-layer of white, the double hit of colour captures the galloping motion allowing the package to feel fully distinct to this sport.
Graphic idents were inspired by jockeys silks. The repetition of shapes captures the high pace nature of the sport in an expressive manner.